Dr. Mark McKenna realized while still a medical school student at Tulane University that making a lot of money as a physician would be a difficult endeavor. He shocked more than a few people in his life in 1999 when after graduating from medical school he opted to go in business for himself in the field of real estate.
The Hurricane Katrina tragedy that took place in New Orleans, where Dr. Mark McKenna had set up his business, caused him to lose millions of dollars practically overnight. Dr. McKenna would rebuild his real estate business but would soon move to Atlanta where he founded a new business venture he entitled ShapeMed. This was a chain of offices that treated patients with a variety of cosmetic procedures that include using lasers to remove unwanted hair, botox injections, and counseling to help manage weight with nutrition.
The latest business venture for Dr. Mark McKenna is OVME. Dr. McKenna’s vision is a national chain performing cosmetic procedures that make use of an app that customers will be able to use similar to Uber to order Botox treatments. The work will be done by freelancers who will make on-demand house calls.
OVME will also work in tandem with the Make A Wish Foundation to raise money that makes it possible for the dreams of children with potentially life-threatening illnesses to come true. The foundation will receive a portion of all proceeds received for goods and services by OVME.
Dr. Mark McKenna says that his idea for OVME centers around the fact that despite the great brand recognition that Botox enjoys, there is no retail outlet or service provider with which patients can identify the procedure. Dr. McKenna says that with ShapeMed, patients were basically treated to a ‘medical’ experience and would leave the company’s office feeling as if they had just made a trip to the doctor. He goes on to explain that with OVME, the emphasis has been shifted to giving the customer a great experience.
Dr. McKenna says he will find physicians willing to work both in office and make house calls by looking to industry trade shows and groups for plastic surgeons.