Don Ressler had been actively passionate about fitness since his college life. He always lived in his athletic wear and hence realized the gap in the athleticism pants. Don Ressler had the ability to pinpoint a gap in the market and try to fill it. It was not different in this case; the yoga pants were always not readily available and if available had ridiculous price tags. The gap fueled the idea of Fabletics Company in 2013 whose CEO is also the co-CEO of JustFab Inc, Don Ressler. The company was renamed TechStyle in 2016. Fabletics announced the opening of up to 100 stores in the next five years.
JustFab Inc being a top fashion e-commerce site had created an excellent platform for the marketing of the Fabletics pants online. Having started in the year 2010, JustFab popularity and significant market share provided room to offer more. The offering of advice to the ever growing clients’ percentage was necessary. They had to provide trend reports and a variety of information to their customers thus helping them is informed buyers.
JustFab had been a leading brand mostly in the female millennial. The company created an extensive wide range of footwear which included lovely heels and flat sandals that were in a variety of colors, patterns, and textures. The JustFab products had extended to cover even the ladies handbags that were available in a glamorous envelope and perforated bucket style clutches. They later had to venture into brick and mortar stores.
Don Ressler’s experience in the entrepreneur field helped him spearhead the shareholder’s subscription in JustFab. A US capital firm Matrix offered $33 million dollars in 2011 while an additional $76 million was chipped in by other capital venture.
Currently, JustFab is estimated at $1billion after the recent primary capital rose. Its’ great online market has made the company go worldwide in branches thus opening shops in US, France, Spain, Germany, United Kingdom, Netherlands and other European countries. The affordability and the excellent services offered by the store make it maintain a significant number of VIP members.