JHSF Participacaoes is one of the oldest and most well-known real estate developers in the country of Brazil. Founded in 1972 by Fabio Auriemo, the company has grown into one of the largest constructors of luxury real estate in the country. It also operates an enormous portfolio of luxury properties, including hotels, shopping centers and luxury condominium buildings. The company has been instrumental in the development of Brazil, bringing many of Brazil’s largest cities up to the level of their first-world counterparts.
Today, JHSF Participacaoes is run by the son of Fabio Auriemo, Jose AuriemoNeto. In his tenure as CEO, lasting more than 15 years, AuriemoNeto has led the company through a period of phenomenal growth. While the company had a large international presence, even when AuriemoNeto took over at the helm, today, it is inarguably the largest luxury real estate contractor and all of South America, with large holdings in Uruguay, Salvador, Sao Paulo, Rio De Janeiro and even Miami.
Throughout his reign at the top of JHSF Participacaoes, AuriemoNeto has become known for taking on huge and ambitious projects. One example of such a project is the ParqueCidadeJardim development, located astride one of the most heavily trafficked arteries in the city of Sao Paulo. The project came about when AuriemoNeto noticed a large tract of vacant land next to a major highway. He envisioned the perfect location, complimented by easy entrance and egress from the highway and other nearby streets, for a sprawling, mixed-use luxury development.
Eventually, the development would entail nine residential towers, four Class A office towers and a 180-store shopping center that is home to some of the world’s most renowned brands, including Luis Vuitton, Reebok Academy and a Cinemark mega-theater. The complex has been a runaway success, with nearly 100 percent occupancy since the day of its opening. The project has proven that Brazilian cities have the market for world-class, luxury real estate and are capable of competing with some of the most in-demand cities across the globe, including London, New York and Dubai.