The entertainment industry is quite intense at the back scenes. This is because for every great show that the fans are treated to, there is a team of professionals and great minds that work round the clock. This team is mostly men dominated, possibly due to complexities of hard contracts to negotiate. However, this has been different for Desiree Perez, a lady who has made her name in this industry.
It is estimated that in 2016, the industry made close to $17.2 billion. Dez Perez was at the heart of all this. Her associations in this industry consists of big names like Jay Z and Rihanna. For instance, she has seen Jay Z develop in his career to the extent of transforming him into a successful businessman.
This is through a very dynamic company, ROC Nation, one of the many companies owned by Jay Z. Dez has been at the forefront when it comes to its management. As the chief Operations Officer, the company is highly involved with management of tours that the popular artist takes, production of his unique music as well as ensuring his talent is well developed. To do this, Desiree Perez has to be at the top of things.
Perez is known in the entertainment industry as a fearless personality who knows her tactics in decision making and closing deals. High pressure situations do not deter her from making the right decisions. This way, everyone in the team of ROC Nation ends up reaping the fruits including the shareholders. She has seen Jay Z grow immensely for the 22 years that she has been by his side.
In addition, Dez is the iron lady behind Samsung’s sponsorship of Rihanna’s tour worth $25 million. As a result, Rihanna came out as a high performer hence growing her career. Des continues to offer support and financial advice to the top artists where she has penetrated their inner circles.
Details Desiree: https://www.facebook.com/public/Desiree-Perez