Visiting a pet store for a bag of dog food is not a simple task. After walking down a long aisle of dry dog food, with bags piled floor to ceiling, I found that I had dozens of choices. All I wanted was a bag of dry food for an adult dog, something that was healthy and appetizing, but it took me 30 minutes to decide. After reading a Daily Herald article about premium dog food, I understood why my local store carries a seemingly array of dog food. Premium pet food is a $10.5 billion business in the United States. Am I a bad dog parent because I don’t buy my dog gourmet food with no artificial colors? After all, I eat foods with artificial colors and flavors, but I was starting to feel guilty after reading about pet owners who were so concerned about their dog’s health that they were willing to pay up to three times more for high-end dog food. Fortunately, the article mentioned Purina as one of the companies jumping into the prime pet food market. I felt relief because after my 30 minutes spent searching for the right dry dog food, I chose Purina Beneful dry with beef and real vegetables. My yellow lab Pete loves Beneful and know that he is getting all the nutrients he needs to stay healthy so I don’t feel guilty at all. I did a great deal of research and discovered that while there’s nothing wrong with paying top dollar for organic or grain-free dry dog food, it is not really necessary. I realized that it is more important to find a dry dog food made in the U.S. by a company that is meticulous about quality and safety; this perfectly describes Purina Beneful. I’ve found the best food for my dog; he absolutely loves the taste of Purina Beneful and I love that it is just as nutritious as more expensive brands mentioned in the article.