When it comes to jogging or exercising, people need to dress appropriately to stay comfortable. It is what has given birth to the new fashion category by the name of athleisure. The athleisure clothing has become highly popular among the men and women today as staying fit and healthy is also a new fashion trend that has enveloped the world, and for good. Gone are the days when people preferred to wear tacky and uncomfortable clothes in the name of fashion because staying comfortable is in. One of the athleisure companies that have been in the news for all the right reasons lately is Fabletics. The company that began its business as a startup is now a full-fledged fashion company that has over a million paid VIP members. The company offers high-quality athleisure products to its customers at a low price.
The owners of Fabletics, which also includes the famous Hollywood actress Kate Hudson, believed that there was a massive gap in the fashion market when it came to athleisure products. The athleisure products that were available for cheap were of poor quality and poorly designed, whereas nicely designed products of high-quality were available at very high prices. It made it impossible for the middle-class people to buy athleisure products that are of good quality. Fabletics entered the market with the aggressive intent of taking over the athleisure category by storm, and it did so in style. The company currently does a turnover of $300 million annually and has even given competition to e-commerce giants like Amazon. Fabletics doesn’t compromise with the quality and has stringent quality-check parameters that each product needs to go through before it reaches the consumers.
Kate Hudson believes that the companies these days need to study the market and the need of the consumers to provide them with the products they are looking for. She says that technology has helped in many ways to achieve the target that it set out to make, especially the Big Data technology. The marketing and sales data collected from all the sales points help in concluding which product is working and which isn’t, and so on. It also helps in knowing which marketing strategy is working and which isn’t. The data gathered from the Big Data technology helps in devising marketing strategies that help in penetrating the market further and ensuring that the company continues to have an edge over its counterparts.
Kate Hudson has also played a vital role in the designing process of the products offered by Fabletics. She has also powered the limited edition collections that are frequently launched by the company, the latest one being the collection inspired by celebrity Demi Lovato. The company also has a very responsive customer service, which ensures that any and all queries by its customers are answered and resolved without delay. The company has a vast collection that can be seen on its website and can be purchased as well online. Take Lifestyle Quiz at the company’s site to enjoy a whole new level of personalized experience.