Dr. Mark McKenna Making House Calls With Botox Treatments

Dr. Mark McKenna realized while still a medical school student at Tulane University that making a lot of money as a physician would be a difficult endeavor. He shocked more than a few people in his life in 1999 when after graduating from medical school he opted to go in business for himself in the field of real estate.

The Hurricane Katrina tragedy that took place in New Orleans, where Dr. Mark McKenna had set up his business, caused him to lose millions of dollars practically overnight. Dr. McKenna would rebuild his real estate business but would soon move to Atlanta where he founded a new business venture he entitled ShapeMed. This was a chain of offices that treated patients with a variety of cosmetic procedures that include using lasers to remove unwanted hair, botox injections, and counseling to help manage weight with nutrition.

The latest business venture for Dr. Mark McKenna is OVME. Dr. McKenna’s vision is a national chain performing cosmetic procedures that make use of an app that customers will be able to use similar to Uber to order Botox treatments. The work will be done by freelancers who will make on-demand house calls.

OVME will also work in tandem with the Make A Wish Foundation to raise money that makes it possible for the dreams of children with potentially life-threatening illnesses to come true. The foundation will receive a portion of all proceeds received for goods and services by OVME.

Dr. Mark McKenna says that his idea for OVME centers around the fact that despite the great brand recognition that Botox enjoys, there is no retail outlet or service provider with which patients can identify the procedure. Dr. McKenna says that with ShapeMed, patients were basically treated to a ‘medical’ experience and would leave the company’s office feeling as if they had just made a trip to the doctor. He goes on to explain that with OVME, the emphasis has been shifted to giving the customer a great experience.

Dr. McKenna says he will find physicians willing to work both in office and make house calls by looking to industry trade shows and groups for plastic surgeons.

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Deirdre Baggot insights on bundled payments

Access to health care is among the most important things to humans all over; however, in some unfortunate cases patients are unable to access healthcare services due to inadequate funds. Many experts have come up with payment modes such as insurance covers which ensure that one can receive treatment even in unexpected situations.

Another mode that experts have introduced in the market is the bundled payment scheme, in this form of payment. Payments are based on expected costs for specific clinic episodes. Bundled payment is also referred to episode-based treatment. Read more at worldcongress.com to learn more.

Ms. Baggot is one of the proponents in the bundled payment idea. She holds a degree in healthcare leadership from the University of Pennsylvania. A master’s in business administration from Loyola University and a doctorate in philosophy from University of Colorado. Deirdre Baggot has vast knowledge in the healthcare sector and has worked for a decade in academic healthcare.

Her skills and knowledge have given her a chance to work in different organizations which have also helped perfect her skills in healthcare provision. Also, Deirdre Baggot is an author; she has written approximately 20 publications on bundled payments as well as healthcare change. Due to her exceptional work, Deirdre has been invited to national conferences where she addresses things affecting the healthcare systems and some of the ways it can be improved.

Experts have predicated success in bundled payments, however, to understand and make the process a success it is vital to be well equipped as a leader and understand some of the basic facts about bundled payments.

Deirdre Baggot outlines some of facts leaders need to understand about bundled payments;

Provide the patients with what is required

It is crucial for healthcare providers to access, the patient’s requirements carefully. Conducting tests that are necessary and avoiding tests not needed. In bundled payments, Deirdre points out that for patients to receive value in this mode of payment, healthcare institutions need to ensure that they pay for tests that are necessary.

Beware of change.

Bundled payments are designed to ensure that leaders are effective in managing change, for any sector to perform to its best change is inevitable, this is no different in the healthcare sector it is essential for hospital management to allow change and manage it to ensure that things run smoothly. Check: https://www.crunchbase.com/person/deirdre-baggot