When Doe Deere started getting interested in makeup, beauty and fashion, she realized there weren’t many colors that she liked. She had to choose from neutral tones which she saw as boring. She didn’t want to have to worry about what she was doing and, instead chose to make her own makeup brand. By doing this, she pushed to make things different in the industry. It helped her show people they could try things that were different without having to worry about what they were doing with different options. It was important to Doe Deere to do all of this and show others who were different that they had a chance to experience other opportunities. It was also important to Doe Deere to make sure she could help people understand why she offered the brightly colored makeup options instead of the same boring tones that other people offered.
By doing things differently, Doe Deere made a point of giving people better options. People who wanted pink eyeliner or yellow lipstick no longer had to rely on cheap and unsafe brands. Not only did Doe Deere make the makeup the best way she could but she also spent a lot of time finding the right colors and the things that would work well together. When she was designing the lineup for Lime Crime, she didn’t question whether she should do something or not. In fact, Doe Deere threw all the fashion rules out of the window when she was working on her makeup brand.
It was important to Doe Deere to focus on how she could change the fashion industry. She thought there were too many rules about the industry and that’s what made her want to try something different. Doe Deere always knew she could try things differently and that’s why she pushed to make the industry even better. Doe Deere also spent time learning about the right way to show people she could provide everything they wanted to do with the clothing options she had. Poppyangeloff gave her a chance to make sure she could show everyone they didn’t have to follow fashion rules.