Lori Senecal is the name to reckon with in the United States when talking about marketing, business management, business development and advertising sphere. She has had a tremendous run in her career and has worked with many global companies, helping organizations perform and excel through her expertise. Lori completed her graduation from the McGill University and received Bachelor of Commerce degree, majoring in finance and marketing. She is well-known in the circuit to help agencies go global and expand their network of clientele across the globe seamlessly.
After completing her studies, Lori followed the entrepreneurial path and co-founded TAG Ideation with McCann Erickson Company, and held the position for four and a half years. Later on, she joined McCann World Group as Global Chief Innovation Officer, where she was in-charge of the company’s global affair and expansion measures, ensuring that the international growth continues seamlessly. Lori also managed global accounts for the company and helped convert high-value deals, thanks to her communication and negotiation skills. In June 2007, she was promoted to the position of President of McCann Erickson. After two years, she joined as President and CEO of Kirshenbaum Bond Senecal + Partners based in the New York and was later promoted to the position of Chairman + CEO in March 2012 due to her exceptional performance and contributions to the company’s growth.
In September 2014, Lori Senecal became the President and CEO of MDC Partners, and after just seven months, she became the Global Executive Chairman of Kirshenbaum Bond Senecal + Partners. In March 2015, Lori was appointed the as Global CEO of CP+B or Crispin Porter + Bogusky advertising agency. As the world moves towards globalization and makes it necessary for enterprises in all spaces to focus on not only national but international markets as well, Lori ensures that international expansion is happening smoothly at CP+B.
Lori Senecal, http://www.forbes.com/sites/marketshare/people/lorisenecal/#1145d45c742c, supervises the company’s business management and development at CP+B and manages nine international offices CP+B have in the main cities across the globe. Lori through her experience and expertise in business management, international business, advertising and marketing, finance, client management, and more, helps develop strategies that collectively assists in getting customers, developing a strong bond with existing customers, and enhancing turnover.
Due to her extensive experience in global business affairs, Lori helps CP+B make a stronger foothold in the international market and get the company some the leading foreign accounts that would help fuel company’s growth in the future.