Guilherme Paulus: Scaling The Brazilian Tourism Sector

Brazil’s tourism sector is a primary economy shaker as the country receives about 6.36 million visitors annually and it ranks one of the best tourist attractions in Mexico and South America. Revenues from the international tourist are approximately US$5.8 billion, and it continues to attract more tourists. Brazil offers domestic as well as international tourists a fantastic range of scenery options with natural areas combined with leisure as well as recreation. One individual who has also contributed to the development of the tourist sector is Guilherme Paulus who was born in Sao Paulo.

When the young Paulus left his job as a junior computer technician at the prestigious IBM where he served as an intern to work as tourism personnel in charge of sales and travels, it was one of the best career- decision he made. The choice set him on the right path of the career as he met Carlos Vicente who financed his idea to start a tourism company. The firm offered unique packages to clients. Guilherme Paulus had more significant activities to these packages with the intention of making clients feel welcome. The idea was based on his past experiences where he worked as a travel sales person. Besides, this company added cruise trips to capture more clients.


The strategic moves initiated by Guilherme Paulus played a constructive role in the development as well as the growth of the firm’s revenues thereby allowing Paulus to oversee significant operations including the expansion of the company to new locations. Regardless of the market dominance by CVC, one of the best tour companies in Brazil, the firm has often referred to clients to seek accommodation in other prominent hotels with the sole purpose of empowering its clients. Guilherme Paulus saw this firm as an opportunity to launch a new wing that would serve clients by offering a wide range of services. He founded GJP Group of Hotels. The business allowed CVC Tours Company to channel revenues to its portfolio.

Founded in 2005, GJP Group of Hotels is one of the leading tours companies that has succeeded in providing clients with revolutionary tour packages.

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Guilherme Paulus Continues After Selling CVC

Not many people think about the tourism industry anymore. Everyone usually logs-on to some traveling site and buys plane tickets and books a hotel on their own. Behind all those easy-to-use sites and trip-planning apps is a company like CVC in Brazil.

When it comes to traveling to Brazil, the chances are high that nearly every visitor uses a CVC service. Guilherme Paulus and Carlos Cerchiari co-founded CVC, but Cerchiari left four years after the company’s founding. Paulus took over and built CVC into the largest tour operator on the continent. Using his 45 years of experience, Paulus single-handedly attracted much of Brazil’s modern global investors. Visit to find out more.

After taking CVC from Santo Andre to international status, Guilherme Paulus began looking for foreign investors. In 2009, the Carlyle Group bought into his agency for $420 million, earning them 63.6 percent of the business. Together, they took CVC even higher.

When the company went public in 2013, its stock opened higher than anyone predicted. By the end of the year, the company reported making R$5.2 billion. Every year, they’ve stated that number’s grown two digits a year. They also announced a plan to open 100 new stores every year. To date, CVC has more than 400 stores all over Brazil.

While CVC has grown beyond Brazil, Guilherme Paulus sold most of his control of the agency, earning himself $750 million but kept eight percent ownership. After making his sale final, he began focusing more on his hotels and resorts.

In 2005, Guilherme Paulus founded GJP Group, a company that invests in hotels and resorts. The hotel chain currently has over 15 hotels and resorts operating in Brazil. Recently, they completed work on the Wish Resort Golf Convention. That resort won the Best Golf Hotel Award of 2017.

Mr. Paulus also named one of the Entrepreneurs of the Year 2017 by a local magazine. The Isto e Dinheiro called him one of the Brazilians who defeated pessimism with politics and economic brilliance.

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