Evolution Of Smooth is a brand of the ages, designed with women in mind. Seeing that the high majority of customers engaging in the lip care world were women who wanted to maintain their luscious, smooth lips through purchasing lip balms that smelled and looked like medicine as oppose to something personalized and fun, Craig Dubitsky decided it was time to put life into the swing of things by coming toe to toe with Chapsticks and Blistex to create an egg-like product that revolutionized the way the people saw lip care products on stores such as Target and Walmart for the first time in a very long and boring road.
Creating the ovular EOS Lip Balm to have multiple different flavors like Sweet Mint and Vanilla Bean alongside more exotic flavors such as Passion Fruit and Honeysuckle Honeydew, it quickly became a favorite amongst the fashionable men and women on Facebook. Designed after the lip gloss buckets popular at the time but with a much more hygienic style in mind thanks to the lack of having to dunk your fingers into the tub, EOS Lip Balm has been at the forefront of awesome since their first conception when Craig Dubitsky was first figuring out the semantics to bring the idea to life.
Engaging the five most popularly parroted senses actively, with a slick and smooth design that’s relaxing to the touch, a sweet scent that will stick, a taste to happily linger, a beautiful pastel design that all together in a row fits into a clever ombre, and finally that accomplishing click that secures you with the pep in your step to keep you going with erect posture, happily ready to take on the day and all it has to offer.
EOS Lip Balm became a giant almost overnight and today it is a favorite worldwide.